Whiteboard PromptsSWOT analysis on Claude Whiteboards
Put the facts on the board, write a SWOT where every point has evidence, fix misfiled points, keep the top four per quadrant and pair them into TOWS strategy options the team commits to.
Use it when: Before an annual plan, a budget decision or a move into a new market, with 4 to 8 people who know the numbers.
SWOT analysis to TOWS strategy
What you type here fills every prompt below and stays in this browser.
- 0′Lay out the board
- 3′Put the facts on the board
- 8′Silent writing
- 18′Fix misfiled points
- 23′Vote and keep the top four
- 31′Build the TOWS matrix
- 45′Pick the strategies
- 53′Commit to first steps
Agenda, 60 minutes. Click a time to jump to its step.
Before the meeting
- Gather 8 to 15 hard facts as plain text: revenue and margin by line, customer counts, review scores, competitor openings, supplier prices. You paste them in step 2; Claude does not read your accounting or CRM tools from a board.
- Ask each person to bring two points for each quadrant, each with a number or a concrete example.
- Click Share and invite everyone by email, and run step 1 ten minutes early.
- 0–3 min
Lay out the board
Run this before people join. Check that the SWOT grid and the TOWS grid sit side by side and the table is at the bottom.
Start a whiteboard for a SWOT analysis of Northfield Coffee Roasters: three cafes and a wholesale line in Portland. At the top, add a title and a sticky note labeled "Decision" that reads "Where to spend next year's $250,000 growth budget". On the left, add a narrow empty section called "Facts". In the middle, draw a 2 by 2 grid: top row "Strengths" and "Weaknesses" with the row label "Internal: things we control", bottom row "Opportunities" and "Threats" with the row label "External: things we don't control". On the right, draw a second empty 2 by 2 grid called "TOWS" with the cells "SO: use strengths to take opportunities", "WO: fix weaknesses to take opportunities", "ST: use strengths to counter threats", "WT: reduce weaknesses and avoid threats". Below everything, add an empty section called "Strategy ideas" and a table called "Chosen strategies" with the columns Strategy, Built from, First step, Owner, Check date.
Board after this stepDecision note, an empty facts column, an empty SWOT grid, an empty TOWS grid, a parking area and an empty strategy table.
Steps 2 to 8 are in the workshop kit
You have the setup prompt and the full agenda. The kit adds the other 7 prompts of this swot analysis to tows strategy, what to do while Claude works on each one, and 3 follow-up prompts: Strategy doc, Budget sheet, Send to Miro or Lucid. The same for all 12 workshops, plus the 40-prompt library.
One payment, no subscription. Opens in this browser as soon as Stripe checkout completes.- 3–8 min
Put the facts on the board
In the kitIn "Facts", put each of these facts on its own sticky note, keeping every number, date and name exactly …
Board after this stepA column of 8 to 15 facts that every SWOT point can point back to.
- 8–18 min
Silent writing
In the kitAdd what I'm about to say as separate sticky notes in the SWOT quadrant I name before each point, one note per point …
Board after this stepTwenty-five to fifty points across the four quadrants.
- 18–23 min
Fix misfiled points
In the kitCheck every note in the SWOT grid …
Board after this stepInternal points above the line, external below, actions parked in "Strategy ideas", unsupported claims fixed or gone.
- 23–31 min
Vote and keep the top four
In the kitIn each SWOT quadrant, group notes that make the same point into one labeled box, name it in under eight words, and add up the dots on its notes …
Board after this stepSixteen numbered items, four per quadrant; the rest stays visible but faded.
- 31–45 min
Build the TOWS matrix
In the kitFill the TOWS grid using only the numbered items S1 to T4 …
Board after this stepEight to fifteen options across SO, WO, ST and WT, each traceable to numbered SWOT items.
- 45–53 min
Pick the strategies
In the kitCount the dots on each option in the TOWS grid …
Board after this stepThree, sometimes four, outlined options with their dot counts.
- 53–60 min
Commit to first steps
In the kitTurn the outlined options the team keeps into rows in the "Chosen strategies" table, no more than three rows …
Board after this stepA table of up to three strategies, each with its SWOT basis, a first step, an owner and a date.
After the meeting
Strategy doc
In the kitTurn this board into a two-page doc on "Where to spend next year's $250,000 growth budget" with these sections …
Budget sheet
In the kitCreate a sheet from the "Chosen strategies" table with the columns Strategy, Built from, First step, Owner, Check date, Budget, Status …
Send to Miro or Lucid
In the kitBefore I send this board to Miro, tidy it …
What goes wrong on Claude Whiteboards
- Have Claude number the top items (S1, O2) before the TOWS step and ask for the numbers in brackets on every option. Without them, its options drift into general business advice that you can't trace back to your own SWOT.
- 2 more pitfalls for this workshop are in the kit
Board layout
A board with a fact base, a SWOT with four numbered items per quadrant, a filled TOWS matrix (SO, WO, ST, WT) and a table of up to three chosen strategies with first steps and owners. Plus a strategy doc and a budget sheet.
Agenda at a glance
| Minutes | Step | What the board shows afterwards |
|---|---|---|
| 0–3 | Lay out the board | Decision note, an empty facts column, an empty SWOT grid, an empty TOWS grid, a parking area and an empty strategy table. |
| 3–8 | Put the facts on the board | A column of 8 to 15 facts that every SWOT point can point back to. |
| 8–18 | Silent writing | Twenty-five to fifty points across the four quadrants. |
| 18–23 | Fix misfiled points | Internal points above the line, external below, actions parked in "Strategy ideas", unsupported claims fixed or gone. |
| 23–31 | Vote and keep the top four | Sixteen numbered items, four per quadrant; the rest stays visible but faded. |
| 31–45 | Build the TOWS matrix | Eight to fifteen options across SO, WO, ST and WT, each traceable to numbered SWOT items. |
| 45–53 | Pick the strategies | Three, sometimes four, outlined options with their dot counts. |
| 53–60 | Commit to first steps | A table of up to three strategies, each with its SWOT basis, a first step, an owner and a date. |
Run every workshop, not just the retro
Anthropic's help page gives three sample prompts. Free prompt packs give single prompts. The kit gives you the whole session: what to paste, in what order, how many minutes each step takes, what you do while Claude works and what the board should show before you move on.
| Free here | Workshop kit | |
|---|---|---|
| Sprint retrospective | The whole script | The whole script |
| The other 11 workshops | Agenda, board layout and the first prompt | Every prompt in order, with what you do at each step |
| Prompts that turn the board into a doc, deck, tracker sheet or Miro board | Retro only | For every workshop (40 in all) |
| Mistakes to avoid on Claude Whiteboards | One per workshop | All of them |
| Single-job prompt library | 10 prompts | All 40 |
| Copy, print or download a script | Retro only | All 12, plus the whole kit as one Markdown file |
$19one payment
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